To most people, clutter is what sits on their end table and gets piled in the corners. To marketers, clutter is the 24/7 onslaught of advertisements that they have to break through.
If you want to look at if from the perspective of books, it’s no different than the thousands of titles that sit on store shelves. Yours has to stand out above the rest if you want it to get sold.
So, marketers have come up with some pretty creative ways to break through clutter. Some of these creative efforts are pictured below.
(Special Disclaimer: Obviously none of these images are mine. They’ve been ad-napped from the websites named beneath each photo.)
And my personal favorite…
Seriously, anything is possible in the world of advertising (and it can be a strange world).