I was reading in my management book about something called stretch goals. These are extremely ambitious goals that a person doesn’t know how to reach. I know, that seems counter-productive at first glance, but the point the book made was that by setting goals we don’t know how to reach, we are forced to create new methods to get there. We’re forced to innovate. Pretty neat, huh?
So I’ve been racking my brain trying to think of what a good stretch goal for me would be. At first I thought about something with my story. But in truth, I know how to reach those goals. I know the steps I need to take and I’m slowly working my way there. So that’s not stretching.
Then I thought about my web presence, which is minuscule. I think I’m going to make my stretch goal to have an average of 500 views a day on my blog. Right now I get a handful most days. More when I do something like Koreen’s interview.
In truth, this isn’t really about the number of blog views I get. I honestly couldn’t care less. It’s really about learning how to market myself, finding which methods are effective, ditching the ones that aren’t. It’s about creating some new ideas. So it’s something that’s ambitious and the progress is easily tracked. Which will hopefully help me figure out which methods are working and which aren’t. Research, here I come.